Design Process

Design Process

A custom WordPress theme build might take a minimum time of two months from start to finish and that time depends on both the Client’s provision of all copy and photographs, extra fees, payments, and the Designer’s amount of research, design, coding, and device testing to finalize the theme.

  1. Meet a client for the first time, discover their personal character and business key points. Ask them what they need. What’s their budget for the project.
  2. Take my notes and research for design inspiration to find a unique approach. Pull those together into hand-drawn wireframes to depict the site layout.
  3. Meet client to show research, choose elements for the site, and rework wireframes of each page as needed.
  4. Client agrees on wireframe layout. 1/3 downpayment provided after invoice issued.
  5. Back in my design studio, convert the wireframes into design elements for the site. Then slice them into code-ready pieces.
  6. Coding and then testing site on multiple desktop screen sizes, and mobile devices, and web browsers.
  7. Meet client to show coded site with pseudo-content. Client agrees to the direction it’s taking and provides 2/3 downpayment.
  8. Create and/or move in provided content from the client (replaces pseudo-content). Test readable web fonts and other image quirks across multiple devices. When professional stock photos are needed, the client would provide those and cover the cost.
  9. The client is allowed three minor changes to the site before it is viewable to the public. More than three changes will be invoiced at an hourly rate.
  10. The client approves the final design and provides 3/3 downpayment.
  11. I set up paid hosting (hosting holds site files, price outside design costs), HTTPS (security), database and install WordPress. Then move the finished site from my laptop to their host.
  12. I release all login details to the client in the form of a spreadsheet and if needed, a single video screencast that the client references when they need to update their website.

Additional work after the last payment is at the hourly rate. All downpayments are non-refundable.

A monthly maintenance subscription is available outside the scope of the contract to keep WordPress, themes, and plugins updated. It is recommended as a prevention against site hacks and viruses.